Adrián Martínez

Hyundai: Cooking Challenge

Concept: Adrián Martínez
Creative Director: José Rivera
Copywriter: Adrián Martínez
Director: Adrián Martínez
Content Manager: Adrián Martínez
Client: Hyundai de Puerto Rico
Agency: BBDO Puerto Rico

Hyundai Cooking Challenge

Facebook | Instagram

Hyundai: De Aquí a la Luna

Concept: Adrián Martínez and Glory Rosado
Creative Director: José Rivera
Copywriter: Adrián Martínez
Director: José Rivera
Content Manager: Adrián Martínez
Client: Hyundai de Puerto Rico
Agency: BBDO Puerto Rico

De Aquí a la Luna

Facebook | Instagram

Hyundai: Unboxing

Concept: Adrián Martínez
Creative Director: José Rivera
Copywriter: Adrián Martínez
Director: Adrián Martínez
Content Manager: Adrián Martínez
Client: Hyundai de Puerto Rico
Agency: BBDO Puerto Rico

Hyundai Unboxing

Facebook | Instagram

Case Study

Del Oeste: Descubre el Lado Offline

Concept: Lorena Berges and Daphene Vélez
Creative Director: Mauricio Cortés
Copywriter: Daphene Vélez
Art Director: Ángel Rivera
Content Manager: Adrián Martínez
Client: Cervecera De Puerto Rico
Agency: DDB Latina

How long can you stay phone free? We convinced 6 influencers to give us their phones and spend a weekend in the West. Watch what happens when Oski Morales, Harmonicurls, Londra Miracles, Indira Marie, Juan Botta, and Chuky Brown discover El Lado Offline.

Instagram Highlights Day 1 | Day 2 | Day 3

Medalla Light

Concepts: Adrián Martínez and Leslie Robles
Creative Director: Leslie Robles
Content Manager: Adrián Martínez and José Méndez
Copywriter: Patricia Pérez
Client: Cervecera de Puerto Rico
Agency: DDB Latina

Menos Puntos Más Medalla

Surprise Birthday!

Remote Live Concert @Eco's Sport Park and 24 Marketplace

Medalla GIF Stickers

Celebrating #BeerDay with Beer Yoga

Postales Más Fresh

What a better way to express your love for someone than showing it in the form of the number one beer in Puerto Rico during Saint Valentine’s Day. Presenting: Las Postales Más Fresh.

We uploaded these e-cards via Instagram Stories and encouraged our fans to send them to their favorite people. This initiative was amplified on Facebook.

Toyota: Suena la Navidad

Concept: Nina Rodríguez and Adrián Martínez
Digital Director: Rafael Lebrón
Client: Toyota de Puerto Rico
Film director: Luis Enrique Rodríguez
Agency: Badillo Saatchi & Saatchi

Old Spice: Video Challenge

Concept: Adrián Martínez, Héctor Ortiz and Milette Rosario
Digital director: Claudio Chea
Client: Old Spice Puerto Rico
Agencies: Badillo Saatchi & Saatchi and De la Cruz

To provide Old Spice Puerto Rico’s fans with entertaining content, we teamed up with local celebrities and influencers.

By working together with them creatively, we came up with original concepts that they executed in their own style.

UGC content

Old Spice: ExtraOLORdinario

Content Manager: Adrián Martínez
Art Director: Hugo Reyes
Copywriter: Gregg Fyffe
Client: Old Spice Puerto Rico
Agencies: Badillo Saatchi & Saatchi and De la Cruz
Media Agency: Hearts & Science

ExtraOLORdinario: part deux

Old Spice: Social Media

Content Manager (concept and copies): Adrián Martínez
Art Director: Carlos Álvares
Digital Director: Claudio Chea
Client: Old Spice Puerto Rico
Agency: Badillo Saatchi & Saatchi

Old Spice wants you! We are here to help young adults navigate the rough seas of mansmanship on the way to becoming better men.

The idea was to bring the local flavor of amplified sounds of coquis, and the mysterious nature of the chupacabras to the manliness of Old Spice.

Video Content

Escoge tu testostaroma

Mission: To develop a personality for each collection (Swagger, Bearglove, and Wild) with lifestyle content. By the end of the month, we smashed together the 3 posts to stress the fact that no matter what collection you’re using, you can always change it depending on what you’re feeling.

Aussie: Pelodramas Reales

Concept: Nanel Rodríguez, Jorge Tous and Adrián Martínez
Digital Director: Claudio Chea
Creative Director: Juan C. Rodríguez
Client: Aussie Puerto Rico
Animation: Rangely
Agency: Badillo Saatchi & Saatchi

Hair drama or “Pelodrama” is a real thing, and Aussie is here to help. Launching a new brand on Puerto Rico’s market was the challenge. We needed to show the real repercussions of rain, wind, or humidity in the life of real women.

So, we took to social media for inspiration. Asking real girls to share their worst “Pelodrama” stories. Then, we asked Rangely, a female Puerto Rican animator, to re-imagine the stories and animate them. This way, we could spread the word of the dangers of “Pelodrama” and how Aussie can help them achieve a “Pelodrama-free” life.

Duracell: Poder para lo inesperado

Concept: Milette Rosario, Daniel Capote and Adrián Martínez
Art Director: Daniel Capote
Digital Director: Claudio Chea
Client: Duracell Puerto Rico
Agency: Badillo Saatchi & Saatchi

Social Content

Content creation, conceptualization, social media giveaways, community managing, live event social media coverage, and everything in between.

Some of the brands I've worked with: Aussie, Bacardí PR, Claro PR, Del Oeste, Don Q, Duracell, Fundación Rimas, Gillette, Herbal Essences, Hyundai de Puerto Rico, M&M's PR, M&M's Center America, Medalla Light, Old Spice, Pedigree, Planet Fitness, Scion, Snickers PR, Snickers Center America, Stac10n, Ticketera, Toyota, Twix PR, and USIC Insurance.

Agencies: Badillo Saatchi & Saatchi | BBDO | Clever Media | DDB Latina